Lifetime Brands Recalls BUILT LUUM Light Up Tumblers Due to Risk of Choking and Battery Ingestion Hazards
Consumer productAnnounced
Summary: Lifetime Brands, Inc., owner of the BUILT brand, of Garden City, New York is recalling BUILT LUUM Tumblers. Reason: The recalled LED tumblers can break, making the button cell batteries accessible to children and posing choking and ingestion hazards. When button cell or coin batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns and death.
What is being recalled
BUILT LUUM Tumblers
Why
The recalled LED tumblers can break, making the button cell batteries accessible to children and posing choking and ingestion hazards. When button cell or coin batteries are swallowed, the ingested batteries can cause serious injuries, internal chemical burns and death.
This recall involves the LUUM collection of BUILT-branded light up tumblers. The recalled plastic 16 oz. or 18 oz. drinking cups with a lid and a straw were sold in various winter holiday and Fourth of July themes. The tumblers have a bottom compartment containing a LED light that has a preinstalled button cell battery. "lumm," the tumbler's theme name and the following corresponding item numbers and UPC codes are printed on a label located on the tumblers' underside or hangtag: LUUM Tumbler Theme Capacity Item # UPC FESTIVE FOREST 18 oz 5323719 843461115513 MERRY GLOW 18 oz 5323721 843461115551 LET IT SNOW 18 oz 5323722 843461115520 WINTER BLOOM 18 oz 5323723 843461115537 MERRY MAGIC 18 oz 5323724 843461115544 JOLLY JOURNEY 18 oz 5323725 843461115568 HEART N STARS 18 oz 5331965 843461121002 USA 18 oz 5331966 843461121019 STARS 18 oz 5331967 843461121026 FLAG 18 oz 5331968 843461121033 WINDMILL 18 oz 5331969 843461121040 BLUE FIREWORKS 18 oz 5331974 843461121057 FESTIVE FOREST 16 oz 5324497 843461116374 MERRY GLOW 16 oz 5324498 843461116381 LET IT SNOW 16 oz 5324499 843461116398
How serious is it
CPSC does not assign severity classes. Read the hazard and injury details above.
Where it was sold
Sold in the United States at Kroger, Hy-Vee, Meijer, Nordstrom Rack and Winn-Dixie stores nationwide and online at Builtny.com from October 2024 through December 2025 for between $10 and $15.
How to tell if yours is affected
UPCs: 843461115513, 843461115551, 843461115520, 843461115537, 843461115544, 843461115568, 843461121002, 843461121019, 843461121026, 843461121033, 843461121040, 843461121057, 843461116374, 843461116381, 843461116398
What to do
Consumers should stop using the recalled tumblers immediately, place them in an area that children cannot access and properly dispose of the battery. Contact Lifetime Brands for a full refund. Consumers will be asked to throw the piece with the LED light away and upload a photo of the product in the trash when completing a Product Recall Refund Form at https://www.builtny.com/pages/recall. Note: Button cell batteries are hazardous. Batteries should be disposed of or recycled by following local hazardous waste procedure. Refund
Contact: Lifetime Brands toll-free at 888-561-2269 from 9 a.m. to 5 p.m. ET Monday through Friday, email at [email protected], or online at https://www.builtny.com/pages/recall or www.builtny.com and click "Recall" at the bottom of the page for more information.
Recall facts
| Recall number | 26331 |
| Category | Consumer product |
| Agency | U.S. Consumer Product Safety Commission (CPSC) |
| Severity | Not classified |
| Status | Announced |
| Recall started | March 19, 2026 |
| Reported | March 19, 2026 |
| Company | Lifetime Brands, Inc., owner of the BUILT brand, of Garden City, New York |
| Company location | China |
| Quantity | About 75,700 |
| Sold at | Kroger, Hy-Vee, Meijer, Nordstrom Rack and Winn-Dixie stores nationwide and online at Builtny.com from October 2024 through December 2025 for between $10 and $15. |
| Injuries reported | Lifetime Brands has received one report of a child gaining access to the tumbler's button cell battery and putting it in the mouth. No injuries have been reported. |
More recalls from Lifetime Brands, Inc., owner of the BUILT brand, of Garden City, New York · all consumer product recalls · recalls from March 2026